When it comes to designing a website, most companies are oblivious to the value in delivering MORE THAN design. Far as they’re concerned, the game is to get a client that wants a not-too-shabby website, design a few mockups, add content and bill them annually from that point forward. Unfortunately, clients with cool looking websites realise far too late that a website without visitors is likened unto a billboard with no roads – useless.

…likened unto an awesomely designed billboard placed in the centre of a 232 road roundabout…

Fortunately for Bestboys, GIB Stopping Auckland Specialists, the website we developed could be more accurately likened unto an awesomely designed billboard placed in the centre of a 232 road roundabout. Have I got your attention yet?

After our first meeting with Bestboys, it was apparent that they needed a website to act as the flagship for the branding exercise they were undergoing. However, further consideration on our part uncovered the deeper need for their online presence to generate leads too.

Presented with this, Bestboys signed off on a website that included the following:

• Captivating Design
• Compelling Copywriting
• Well Optimised Sitemap

Ironically, though the first was the initial focus of the client, the last was the only item of real importance so we set about delivering it.

Offering a Search Engine Optimised website required an understanding of Search Engine algorithms, as well as fundamental on-page and off-page factors necessary to ranking well in Google, Yahoo, Bing and more. To do this, we used Search Engine Advertising company, Rawstyle Marketing. They performed the keyword and competition research for our client’s market and provided a blueprint on how to proceed. There was, however, a bigger twist than simple ‘optimising’ the site for Google…

On top of being ‘Google friendly’, the Google SEO Consultants at Rawstyle recommended that Bestboys be Google friendly for every single suburb within the Auckland area. No tall feat for dynamically driven websites but send that to a company who’s staple up to that point had always been static 8-page or e-commerce websites, and you had a problem. To tackle this newfound challenge, our developers got to work crafting the WP equivalent in the form of a Page Generating Plugin that would allow us to auto-generate each page without having to lift a finger.

The reality of how valuable this tool was, became apparent only after having to update some 230+ regional and suburb pages. Without this plugin, we’d be left to publish each page individually, taking upwards of 60+ hours once you factor in change requests.

The results of this plugin were soon to be realised when we launched the site as in 4 hours, it’d been indexed by Google and was ranking in the #2 spot for one of the primary keywords it had been optimised for.  This was another example of where the work truly did speak for itself!

Since then, Bestboys have received weekly leads in the form of phone calls and enquiries, and the site will only increase its lead volume as more suburbs are indexed by Google (thanks to our handy-dandy web application development team).

As a result, we delivered the following to our client:

• Rebranding so their seen as the #1 competitor in their vertical
• An aesthetically pleasing website that portrays a strong online presence
• A lead-generating tool which compels visitors to make contact

So how many web design companies do you know who would do that?

If your mind runs a little light on the subject than its probably time you connected with a Web Development company who understands the value in building a website which actually creates business, rather than eats profits. Too many companies fail to see how their websites become the latter.

Don’t be another victim of ‘web waste’! Email or Call us TODAY to see how your website could become a profitable lead generating tool sooner rather than later!

When it comes to creative opportunities, few are better than the one presented by Jann Hurley Architect. Jann approached Roarender with a desire to better showcase her award-winning designs. Examples of these designs are the 3 Master Builders House Of The Year Gold Awards Jann Hurley Architect won in 2009. Our first impression was that this was certainly not a bad start!

Jann expressed her desire to communicate a message of being a full-service solution that went beyond services provided by other architectural firms. She also wanted to emphasize the fact that Jann Hurley Architect was a firm that specialised in large development projects and wasn’t in the smaller scale garage conversion business. To reinforce this, Jann needed to showcase the work she’d done in the past and show the versatility of her firms designs.

With this in mind, our web design team went to work creating several mockups which portrayed Jann Hurley Architect as an upmarket, large scale architectural firm adept at managing big projects. The final design was a combination of two earlier concepts and from that point, we created a design template to house all the content that would be displayed on the site. This included a services, company and gallery page, as well as a news page and contact us form for those wanting to contact Jann and her team.

This in and of itself might very well have been enough to meet the original needs analysis provided by Jann but Roarender chose to push the limits of what Jann was expecting by having our Motion Graphics team create a customised flash introduction, featuring a combination of company branding, blueprints, 3d renders and photos. This was stitched together to create the near-seamless intro video you see when you view the Pukekohe Architects website.

Now obviously, we could continue to tell you more but nothing could serve better than what Jann herself had to say:

“I approached Josh to get a modern, magazine style website to show case our design work.

Josh came up with a great layout for the website that looks slick and communicates our design focus.

The animated graphic on the home page is a point of difference on our website that shows potential clients in a few seconds how our processes will transform floor plans into 3D visualisations and then to their final built home. From seeing this, we hope they will have confidence that we can deliver a no surprises solution that they have control over throughout the design phase. It also shows we are up with the play with new technology available.

I would recommend Josh if you’re looking at a new website. He listened to what I wanted and put it together with minimal effort from me, providing options on style and content throughout the process.”

If you’re looking to get a website for your company, that also has a significant “point of difference” to separate you from your competition, get in touch with our team of designers, developers or Motion Graphics artists to empower your online presence TODAY!

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